“If you want to grow a small but strong company, you need a ‘Seoul-type’ management consulting company”

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Visiting ‘Hebronstar‘, a certified company for ‘SBA-Hi Seoul’
Kim Hyung Jin, CEO “Aiming for Korea’s leading consulting company”

 

When asked what Hebronstar does, CEO Kim Hyung Jin said, “A management consulting company is largely divided into three areas: ‘Process’, ‘Operation’ and ‘Strategy’. Hebronstar provides consulting services focused on ‘Strategy’.” “‘Strategic consulting’ refers to the establishment of mid-to long-term plans for companies, customized design for overseas expansion, and discovery of growth engines.”

He continued, “We re-imagine the future of companies by establishing M&A or joint ventures (JVs), help companies with restructuring, and predict investment performance through business feasibility verification,” he said. It is a company that thinks about various tasks together and thinks about the process of solving problems.”

He diagnosed that Korea has risen to the ranks of advanced countries, but still remains at the level of developing countries in terms of management consulting. Developed countries such as the US, UK, France, Germany, Japan, etc. have many global consulting companies representing countries, but Korea is not like that. In order to enter a truly advanced country, it was necessary to develop small and medium-sized enterprises, and it was explained that a management consulting company was needed to create such an ecosystem.
He said that he started the company with the hope that Hebronstar could come up with an alternative. We are building a cooperative network with consulting companies,” he emphasized.

Hebronstar, as a ‘Hi Seoul’ certified company hosted by the Seoul Business Agency (SBA), also revealed its ambition to become a consulting firm with the representative name of ‘Seoul’.

He said, “Hebronstar is meant to be the first global consulting company to start with its headquarters in Seoul. I think Hi Seoul Company gives Hebronstar such representation.”

 

He continued, “We recently launched a service based on big data and artificial intelligence (AI) and are promoting business alliances with domestic and foreign organizations.”, “Currently, I am in charge of big data for the digital industry innovation platform of the National informaiton society agency (NIA), and I am grafting the big data industry into the industry through the data voucher business,” he added.

He also said, “Hebronstar Ventures, a subsidiary, is promoting Wanghong marketing and live commerce in China through ‘StarM’, a professional Chinese live commerce marketing service. did.

 

https://www.hankyung.com/economy/article/202111082719g