Hebronstar wins
High Seoul Brand Leading Company Award

With a total of 130 representatives

from organizations and companies attending,

Hebronstar was chosen as a leading company by social contribution company.

기술발달에 따른 새로운 베트남 관광산업

– 기술은 관광객들이 여행을 즐기는 방식을 ‘스마트 관광’으로 바꾸어 놓음. – 새로운 형태의 관광상품과 서비스가 등장하였으며 앞으로 더 다양해질 것으로 예상됨.   □ 한 눈에 알아본 베트남 관광 산업 ○ 권위있는 월드 트래블 어워드에서 다른 아시아권 국가들을 제치고 베트남이 “2018년 아시아를 대표하는 여행지” 타이틀을 얻음.월드 트래블 어워드는 “관광산업의 오스카 상”으로 여겨짐. ○ 베트남 관광청에 따르면 2018 년 9 개월간 국제선을 통한 방문객은 지난해 같은 기간에 비해 22.9 % 증가한11,616,490 명이며, 중국과 대한민국 방문객 수가 가장 많음. ○ 작년 국내 관광객 수는 전년 대비 18.1 % 증가해 2017 년에는 73,200,000 명에 달함. ○ 베트남의 비자 정책은 현재까지는 다소 까다로우나, 정부는 24 개국 및 지역에 비자 면제 여행을 제공하고 있음. □ 기술의 발달이 가져온 베트남 관광산업의 새로운 모습 ○ 스마트 관광이 트렌드 정보 기술 산업의 발달과 스마트폰의 대중적 사용은 빅데이터를 수집하고, 제품과 서비스 품질 향상을 위해 사물인터넷과 인공지능(AI)을 사용하는 것을 가능토록 하여 베트남 관광업에 큰 변화를 만들어 냄. 이제는 웹사이트, 서비스업자 또는 관광업자가 제공하는모든 것을 스마트폰 어플리케이션을 통해 가능해짐. 집에 앉아 클릭 한 번으로 필요한 국내외 여행지에 대한 서비스와 정보를 빠르고 쉽게 얻을 수 있게 됨. – 스마트 관광은 다양한 서비스와 프로모션의 덕분에 특히 젊은 층에게 인기가 많음. 베트남 관광업 종사자의 60~70%가 온라인을통해 사업을 발전시키는 것으로 드러남. ○ 온라인 관광 플랫폼은 완전히 트렌드로 자리매김 하였으며 점진적으로 발전 중 – 2016년 구글과 Temasek Holdings(싱가포르 투자회사)가 합작하여 연구한 동남 아시아 경제에 대한 보고서에 따르면 동남아시아의 온라인 여행 시장 매출액은 2015년의 216 억 달러에서 2025년에는 900 억 달러로 4배 증가할 것으로 예측함. 베트남은 이 중약 90억 달러에 해당하는 10 %를 차지할 것으로 보임. – 숙박과 여행에 초점을 맞추는Booking, Agoda, Traveloka, Expedia, Vntrip, Ivivu 와 같은 국내외 온라인 여행사(OTAs)의 인기가 높음. – 베트남 전자상거래 협회가 제공한 2018 베트남 전자상거래 지표에 따르면 2017년 온라인 여행사를 통한 예약은 30% 증가하였으며, 2017년 관광수입은 2016년의 50%가량 증가하였음. – 최근 몇 년간 해외 온라인 여행사는 베트남 관광객들의 편의를 위해 베트남어 버전의 웹사이트를 제공하거나 지불화폐에 베트남동(VND)을 추가하는 등의 노력을 기울이고 있음. Agoda, […]

Awareness of corporate culture lacking

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